如今外卖、网购、各类O2O便捷服务层出不穷,不仅为快节奏的都市生活提供了便利,更催生了“懒人经济”的快速发展。
According to a report issued recently by China's major e-commerce platform Taobao on so-called lazy person's consumption statistics, this year Chinese people spent 16 billion yuan purchasing commodities and services online. The amount was 70% more than that of 2017, with the post-1995 generation being the "laziest" as their consumption increased 82% year-on-year.
国内主要电商平台淘宝近日发布的有关所谓的“懒人”消费数据显示,2018年中国人花160亿元在线购买商品和服务,较去年增长70%,其中95后“最懒”,其消费水平同比增长82%。
所谓的“懒人经济(lazy economy)”是指一种新型消费需求(a new type of consumption demand),从本质上讲是由人们想省时省力(time-saving and labor-saving)、图方便的想法催生的。随着生活节奏的加快(the pace of life accelerates),人们把越来越多的时间花在了工作、通勤和社交生活上(spend increasingly more time on work, commuting and social life),越来越不愿花时间在实体店买东西(brick-and-mortar shopping)、做饭和打扫卫生上,于是“懒人经济”应运而生。
多是“平躺生物”的95后人群“懒需求”增长最快,且他们更多在居家用品(household items)上尝试“懒人神器”。来自淘宝的统计数据显示,淘宝懒人居家用品消费较去年增长了28%,消费者以95后为主,主要分布在黑龙江、浙江和福建。
用高科技电子设备(high-tech electronic devices)来解决家务问题,是“懒人经济”的一大趋势。扫地机器人(floor mopping robot)、自动擦窗机(automatic window cleaner)、自动洗袜机、电动拖把等都显示出巨大的需求。其中,智能扫地机同比增长50%。
餐饮食品方面,外卖服务(take-out food delivery service)已成为人们日常生活中的一部分,很好的满足了人们想要过上更为轻松自在生活(more relaxed and easy life)的需求。
与此同时,懒人食品(lazy food)和用具的消费也在激增。淘宝数据显示,懒人炒菜机、懒人面包机等懒人厨房电器(kitchen appliance)年消费增长了81%,自热火锅、懒人烧烤等懒人食品的消费更是增长了150%。
由于满足了人们多样化和不断增长的消费需求(diversified and ever-increasing consumption demands), 懒人经济正迅速增长。专家表示,随着消费的持续升级(ongoing consumption upgrading),懒人经济将会出现进一步增长。
- 新零售 new retail
- 不合理消费 unreasonable consumption
- 量入为出 live within their means
- 可持续消费 sustainable consumption
- 绿色消费 green consumption
- 消费革命 consumer revolution
- 消费主义 consumerism